Average Joe, the mascot: a crude hand-drawn round-headed guy with a goatee

AVERAGE JOE

JUST A NORMAL GUY TRYING TO MAKE IT.

$JOE / $USDG

NO INSIDER INFO.
NO BLOOMBERG TERMINAL.
JUST JOE AND HIS DOLLARS.

He doesn't want a complex portfolio.
He wants more dollars.

Contract address:

0x6703892Ad92ef2a3ABB3c66591bd5F7F4051B660

PAIR: $JOE / $USDG — LAUNCHING ON PONS.

Average Joes will make it.

WHO IS AVERAGE JOE?

  • has a J*B
  • checks charts during lunch
  • owns 3 coins he can't explain
  • bought something because "the community looked strong"
  • has said "this is the last one" 47 times
  • has no insider information
  • still somehow thinks he can make it
Average Joe in a hand-drawn box

"just some guy"

HE IS NOT A WHALE.
HE IS NOT A KOL.
HE IS YOU.

THE NORMAL PERSON PIPELINE

WAKE UP

GO TO J*B

GET PAID IN DOLLARS

PAY BILLS

OPEN PHONE

SEE SOMEONE MAKE 100X ON A CAT

QUESTION EVERY LIFE DECISION

BUY MEMECOIN

BECOME AVERAGE JOE

WELCOME TO THE TRENCHES.

WHY $USDG?

WHAT DOES JOE GET PAID IN?

DOLLARS.

WHAT DOES JOE SAVE?

DOLLARS.

WHAT DOES JOE WANT MORE OF?

DOLLARS.

WHAT DOES PONS LET US DO?

PAIR MEMES WITH ASSETS.

SO WHAT SHOULD AVERAGE JOE BE PAIRED WITH?

$USDG.

$JOE / $USDG

WE DIDN'T OVERTHINK IT.
JOE WOULDN'T EITHER.

JOE'S PORTFOLIO

CASH:$47
MEMECOINS:$8,742
RETIREMENT PLAN:"ONE OF THESE HAS TO HIT"
FINANCIAL ADVISOR:GROUP CHAT
RISK PROFILE:YES

BASE CURRENCY:

DOLLARS.

PAIR:

$JOE / $USDG

WALL STREET VS AVERAGE JOE

WALL STREET

  • — Bloomberg Terminal
  • — analysts
  • — models
  • — spreadsheets
  • — earnings calls
  • — 40-page reports
  • — risk departments

AVERAGE JOE

  • — phone
  • — chart
  • — "looks good"
  • — buy

SOMEHOW THEY'RE BOTH TRYING TO MAKE DOLLARS.

THE MARKET ALWAYS COMES BACK TO THE NORMIE.

Every cycle starts with people deep in the trenches.

Then eventually:

friends arrive.
coworkers arrive.
cousins arrive.
people who have never opened a chart arrive.

The market gets big when AVERAGE JOE starts paying attention.

YOU DON'T NEED 10 MILLION PROFESSIONAL TRADERS.
YOU NEED 10 MILLION NORMAL PEOPLE.

THE PAIR.

Average Joe

AVERAGE JOE

$JOE

PAIRED

ON PONS

$

[ DIGITAL CASH ]

$USDG

Average Joe doesn't need some complicated pairing.
He understands dollars.

$JOE / $USDG

THE NORMAL GUY
PAIRED WITH NORMAL MONEY.

JOE OPENS HIS PHONE.

JOE'S BANK APP

AVAILABLE BALANCE:

$38.17

Joe opens PONS.

$JOE / $USDG

FINANCIAL ADVISOR

  • ADVISOR: What are your financial goals?
  • JOE: more money
  • ADVISOR: What is your investment horizon?
  • JOE: tonight
  • ADVISOR: What is your risk tolerance?
  • JOE: yes

PROFILE COMPLETE: AVERAGE JOE.

HELP JOE GET RICH

$42.17

“ok what now”

JOE'S FIRST TRADE

BUYSELL

cursor never leaves BUY

HE JUST GOT HERE. LET HIM COOK.

JOE'S SEARCH HISTORY

  • Qhow to make more money
  • Qis crypto still alive
  • Qwhat is pons
  • Qwhat does paired with USDG mean
  • Qhow much money do you need to retire
  • Qbest excuse for checking chart at work
  • Qaverage joe coin

HE FOUND US.

WHAT EVEN IS THIS?

$JOE is a coin for the people who are not full-time trench scholars.

The Average Joe doesn't know which narrative is fake.
He doesn't know what meta is next.
He doesn't know which influencer is larping.
He just wants something simple.

So this is simple.

THIS COIN IS FOR THE AVERAGE JOE.

Average Joe drawing inside a hand-drawn box

"hi"

If you're just some guy trying to make it, you're Joe.

EVERYONE UNDERSTANDS JOE.

Some coins need a full thread to explain them.

$JOE does not.

You see Joe and you get it.

He's not a genius.
He's not a whale.
He's not a CT supervillain.

He's just a regular guy trying to catch a win.

And in a market full of overcomplicated fake stories, the easiest narrative to understand wins.

"Normal people are coming back. Give them a coin made for normal people."

EVERYONE ELSE IS LARPING.

Fake affiliations.
Hacked celebrity accounts.
Made-up narratives.
Rugs dressed up as "big opportunities."

And who keeps getting caught in the middle?

THE AVERAGE JOE.

That is why $JOE works.

It is exactly what it says it is:

A COIN FOR THE AVERAGE JOE.

Average Joe, labelled literally just joe
"literally just joe"

THE JOE LOOP

JOE WORKS FOR MONEY. THE COIN SHOULD WORK FOR JOE.

JOES BUY
FEES GENERATED
BUYBACK $JOE
AIRDROP TO HOLDERS
MORE JOES

Every fee generated by $JOE will be used to:

  • buy back $JOE
  • airdrop $JOE to Average Joes holding $JOE

MORE JOES → MORE FEES → MORE BUYBACKS → MORE JOES

WE ARE ALL JOE.

Joe who bought too early

Joe who bought too late

Joe who faded the runner

Joe who re-entered at the top

Joe who said "is it too late?"

Joe with one last $100

Joe who just downloaded Phantom

Joe who finally came back this cycle

IF YOU'VE EVER BEEN JUST SOME GUY TRYING TO MAKE IT, YOU'RE JOE.

HOW TO BECOME JOE

Step 1

Get some dollars ($USDG)

Step 2

Open PONS, swap $USDG for $JOE

Step 3

Hold with the other Joes

Step 4

Receive buyback-powered airdrops

AVERAGE JOES WILL MAKE IT.

Average Joe at the bottom of the page

NO INSIDER WALLET.
NO PRIVATE GROUP.
NO BLOOMBERG TERMINAL.

JUST A NORMAL GUY
TRYING TO MAKE MORE DOLLARS.

$JOE / $USDG

LAUNCHING ON PONS.

Contract address:

0x6703892Ad92ef2a3ABB3c66591bd5F7F4051B660

EVERY MARKET EVENTUALLY NEEDS THE AVERAGE JOE.

just an average guy trying to make more dollars